MediaSmart: The Media Training Podcast, is designed to provide useful, practical information about giving effective media interviews, with an emphasis on techniques and tips as well as media industry trends. With new episodes every two weeks, this program is aimed at business leaders, government officials, entrepreneurs, PR professionals and anyone else who wants to develop or hone their interviewing skills in preparation for the media spotlight. Those skills are not developed instantly at a single media training session, but rather over time, through ongoing learning and practice. MediaSmart is designed to create a fun and interactive conversation about interviewing and how we can all become better at it!
The host of MediaSmart is Scott Gilbert, who works in Media Relations at Penn State Milton S. Hershey Medical Center and Penn State College of Medicine. Scott was a broadcast journalist for 14 years prior to his transition to public relations in 2010.