Simplifying complicated stuff — MSM #046

When working with the media, your main goal is to convey your message effectively. That seems simple enough – but it’s a tall task when you need to translate lots of complicated information for a general audience.

Researchers, economists, computer programmers and many others live in a world of complex data. This week, we discuss how to simplify obscure concepts and be sure your key messages will resonate with the people you’re trying to reach.

To learn more, click on the ‘Play’ button and listen to Episode 46 of MediaSmart.

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