Silence is not always golden, with Hartley Butler George – MSM #031

If your crisis communications plan includes the phrase “Duck, cover and let it blow over,” this episode is for you.

“When the going gets tough, many of us tend to either say too much, or nothing at all.” So says this week’s guest in a recent column on Bulldog reporter. Hartley Butler George, a Senior Communications Advisor for the federal government in Canada, has worked with companies at several stages of crisis.

This week, we talk about how breaking your own bad news can provide you with better control of the message. We discuss how to know when proactive is the way to go vs. a more reactive approach.

Click the ‘Play’ button below to hear more in this episode of MediaSmart!

2 Comments

  1. Donna

    February 16, 2016

    Enjoyed the interview, Scott. Truth is simple and humility universal. Great reminders from Hartley.

  2. Scott Gilbert author

    February 29, 2016

    Thanks, Donna. I agree — Hartley gave plenty of great advice!

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