So, what’s news? — MSM #040

Before you pitch your story to a journalist, it’s helpful to think through the criteria he or she will use when deciding whether your story is “news.” To be sure, the equation will vary depending on the reporter, the news outlet, when you’re calling and even what else is happening that day. To some extent, […]

Five ways to boost your pre-interview confidence — MSM #039

Mark Twain once said: “All you need in this life is ignorance and confidence, and then success is sure.” On this episode, we discuss how one of these can help you do great interviews. (Hint: It’s not ignorance.) When conducting media training sessions, I’ve noticed a cloud of uncertainty sometimes hangs in the room – […]