How to handle the ‘ambush interview’ – MSM #024

As you pop out of your car, a reporter pops out of the bushes and demands answers to some questions! Okay, so it may not be quite that abrupt – but you could someday find yourself face-to-face with a reporter when you least expect it to happen, when you least want it to happen or […]

The art of the practice interview – MSM #023

Media interviews are like sports, playing a musical instrument or any other skill: they become easier with practice. The good news is that practicing for an interview is painless and relatively simple. All you need is a cell phone with a camera, decent lighting and a colleague or friend to ask the questions. In this […]