What PR is…and isn’t – MSM#020

“We need to do some PR around that.” It’s a phrase uttered by many people, and it can often mean many different things. If you shape your expectations of an interview around a flawed understanding of PR, you could alienate the reporter instead of building a relationship that could lead to more interviews in the […]

Taking the ‘vs.’ out of Local vs. National Media – MSM #019

It seems like pretty much everyone who’s out there trying to get media attention covets the national spotlight, so much so that many people would drop everything and do whatever a TV network or national newspaper asks. This episode addresses the potential harm in taking this approach, especially with every story, every time. One key […]