What (not) to wear for a TV interview – MSM #016

We’ve all seen television interviews with someone whose clothing or jewelry is so gawdy that you don’t even hear what they’re saying. Instead, you’re busy staring at that super-busy paisley tie or that floral blouse from hell. Dressing appropriately for a TV interview is all about picking an outfit that will help you come across […]

Three PR lessons from the FIFA debacle – MSM #015

Life can’t be fun in FIFA’s PR office these days. The world governing body behind soccer – or as most of the world calls it, football – is the subject of two separate, serious investigations into potential criminal wrongdoing. Amid the allegations came a series of public gaffes by former senior FIFA official Jack Warner […]