Boiling it all down to talking points – MSM #002

“Why did he pick THAT sound bite?” That’s a common refrain after a story airs and the source is left scratching his head, wondering why the best parts of that 45-minute interview didn’t make the one-minute TV package. It’s tempting to give a reporter all of the information she needs – and much more! Yet […]

To do (or not do) the interview – MSM #001

When a reporter asks to interview you, you’re certainly not obligated to say yes. But before you blow off the phone call and move on, it’s worth weighing the pros and cons of moving forward with the interview – and with saying no. Today’s inaugural edition of MediaSmart: The Media Training Podcast will help you […]